Portfolio

Illustrations

"Garde la tête haute ; Conduis-toi en champignon."

  • MushUp

Slow Down keep our ki

We are an all-in-one digital agency based in Montreal for 9 years. Our company is composed of 4 departments:

Design

Development

Marketing

Content creation

Projects Summary

  • PAGE 5 MUSHUP
  • PAGE 7 TYPE1SUPPORT (McGill University) 2024
  • PAGE 10 TYPE1SUPPORT (McGill University) 2020
  • PAGE 13 KNOWING DIABETES
  • PAGE 16 CAA
  • PAGE 17 NUTRIORIA
  • PAGE 19 SERVICES GROUPE PUR INC.
  • PAGE 21 FONDATION DE LA VISITE

Project

MushUp

Organic coffee producer

Our Mandate

Creation of a set of illustrations in line with the brand's image, atmosphere and values, to bring freshness and originality to the brand's publications on social networks. Illustration of mushroom-headed characters in different contexts and positions, as well as related elements.

Client's Intentions

  • Create a singular, elegant illustration style
  • Focus on humans
  • Use the ingredients of the brand's products, mushrooms and coffee
  • Adopt a humorous, offbeat tone to reinforce the brand's authenticity.

"Un bon café se savour toujours même solitaire."

  • Tahar Houhou

Project

TYPE1SUPPORT (McGill University)

Online educational platform

Our Mandate

Creation of a set of custom illustrations for an educational platform. These illustrations visually support the various courses offered by the platform. They make the content easier to understand and digest. Their purpose is to give the educational platform a playful, accessible feel.

Client's Intentions

  • Develop a set of coherent illustrations, adaptable to a variety of themes related to diabetes of type 2
  • Illustrate complex ideas clearly and explicitly to make educational content easier to understand
  • Enhance the accessibility and playfulness of courses
  • Create vibrant illustrations to energize the platform and capture attention.

Project

Knowing Diabetes

Diabetes information platform

Our Mandate

Creation of an illustration toolbox for a platform dedicated to diabetes information. These illustrations will accompany users through the site, and will reflect the organization's key values: accessibility, inclusiveness, caring, sharing and learning. Designed to be entirely modular, they will enable the organization to produce an infinite number of new characters and situations, adapting to the platform's future needs.

Client's Intentions

  • Promote inclusivity and accessibility, so that every user feels represented
  • Create a modular illustration toolbox, allowing for an infinite number of new characters and situations
  • Adopt a clean, modern visual style, consistent with the brand's image.

Project

CAA

Canadian Travel Protection Federation

Our Mandate

Creation of a set of informative and educational visuals for social media. The choice of an illustrative style offers great flexibility in representing specific situations clearly. Accessible and easy to understand whatever people's origin or language, it reaches a wide and diverse audience. Moreover, it adds a playful dimension to messages, reinforcing their impact and audience engagement.

Client's Intentions

  • Create accessible and understandable visuals for both French and English-speaking audiences
  • Simplify complex situations with clear, intuitive illustrations
  • Reinforce the educational aspect of messages with attractive and relevant visual representations
  • Maintain a playful tone to encourage audience engagement
  • Convey an atmosphere of safety and trust, in line with the brand's mission.

Project

Nutrioria

Nutrition services for businesses

Our Mandate

Creation of a series of ingredient and food illustrations for the brand's website and print and digital communications.

Client's Intentions

  • Use a clean, modern illustrative style that reflects the brand's authenticity
  • Highlight the quality and naturalness of the products via the illustrative style
  • Illustrate foods in an easily recognizable way to facilitate product identification
  • Use a harmonious, organic color palette.

Project

Services Groupe Pur Inc.

Accounting and financial expertise firm

Our Mandate

Creation of iconographic illustrations for the brand's website, to visually accompany paragraphs of text related to the service offering, benefits, and general information.

Client's Intentions

  • Use a clean, modern illustrative style that emphasizes the brand's professionalism and the quality of its services
  • Design illustrations that are easily recognizable, even when used on a reduced scale on the website
  • Ensure visual consistency between the illustrations and the brand's serene, up-to-date image.

Project

Fondation de la Visite

Charity association supporting families

Our Mandate

Creation of a series of high-impact illustrations for an advertising and information campaign on the actions of the Fondation de la Visite to help Montreal families in need.

Client's Intentions

  • Illustrate real-life situations of need that are easily recognizable
  • Propose high-impact illustrations, to generate engagement and create strong emotions in the audience.
  • Ensure visual consistency between the illustrations and the brand image, using light tones.